Designing Complex Products That Feel Simple.

Designing Complex Products That Feel Simple.

Designing Complex Products That Feel Simple.

Hi, I’m Latifat. I’m a Product Designer focused on B2B, data, and AI-powered products. I enjoy turning complex products and technologies into intuitive, customer-focused experiences. I also incorporate AI into my design workflow to explore ideas, prototype, and iterate faster. Outside of work, I love to bake and explore new delicacies.

Work Experience

Jan, 2025 - Current

Product Designer, Datae

Designed dashboards, AI-powered tools, and admin interfaces for a B2B analytics platform. Led end-to-end UX processes from research and conceptualization to implementation, while improving consistency with a responsive design system and collaborating cross-functionally to deliver data-driven features.

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Jan, 2025 - Current

Product Designer, Datae

Designed dashboards, AI-powered tools, and admin interfaces for a B2B analytics platform. Led end-to-end UX processes from research and conceptualization to implementation, while improving consistency with a responsive design system and collaborating cross-functionally to deliver data-driven features.

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Jan, 2025 - Current

Product Designer, Datae

Designed dashboards, AI-powered tools, and admin interfaces for a B2B analytics platform. Led end-to-end UX processes from research and conceptualization to implementation, while improving consistency with a responsive design system and collaborating cross-functionally to deliver data-driven features.

Feb, 2024 - DEC, 2024

Product Designer, CONVZ

Created intuitive dashboards and internal tools across HR, e-commerce, and operations. Focused on visual clarity, user testing, and UX research to improve data interpretation and product usability.

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Feb, 2024 - dec, 2024

Product Designer, Convz

Thrived in a fast-paced environment at Gensis, designing intuitive and user-centric products. Successfully streamlined complex functionalities and implemented innovative features, contributing to a 46% increase in user engagement. I thrived on working across diverse teams, successfully integrating user feedback and diverse perspectives into innovative design solutions

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Feb, 2024 - dec, 2024

Product Designer, Convz

Created intuitive dashboards and internal tools across HR, e-commerce, and operations. Focused on visual clarity, user testing, and UX research to improve data interpretation and product usability.

AUG, 2022 - FEB, 2024

UI/UX Designer, Freelance

Provided UI/UX design services to clients across Web3, e-commerce, and hospitality sectors. Collaborated closely with stakeholders to align product goals with business objectives, applying user research to inform design decisions. Delivered user-centered solutions through iterative design processes—achieving a 99% client satisfaction rate.

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AUG, 2022 - FEB, 2024

UI/UX Designer, Freelance

Provided UI/UX design services to clients across Web3, e-commerce, and hospitality sectors. Collaborated closely with stakeholders to align product goals with business objectives, applying user research to inform design decisions. Delivered user-centered solutions through iterative design processes—achieving a 99% client satisfaction rate.

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AUG, 2022 - FEB, 2024

UI/UX Designer, Freelance

Provided UI/UX design services to clients across Web3, e-commerce, and hospitality sectors. Collaborated closely with stakeholders to align product goals with business objectives, applying user research to inform design decisions. Delivered user-centered solutions through iterative design processes—achieving a 99% client satisfaction rate.